St. Croix Ultimate Bluewater Adventures (SCUBA) is our parent company and was started in July of 1998, originally as a small dive shop in Christianted on St. Croix.
Early on SCUBA started featuring classy island wear for both men and women along with their full line of dive and snorkel gear.
As the store increased in size and added more clothing we added the name ScuBoutique to reflect the boutique theme of the store.
But we found that people were reluctant to shop for higher end clothing in a "dive shop".
We literally had people look in the front door and say "it's only a dive shop"........
So in 2015 we added the name Molly's Tropical Boutique and hung out a sign with that name and the company logo and immediatley retails sales increased by 30% and never turned back.
In 2017 SCUBA and Molly's jointly opened a store in Frederiksted directly across the street from the cruise ship pier.
In 2019 Molly's Tropical Boutique's original location moved out of SCUBA and into a new larger location next door.
As sales increased we decided to separate the women's wear from the men's wear and so in the summer of 2022 Molly's Mancave opened in the same arcade in Christiansted as Molly's Tropical Boutique and SCUBA.